TonicDM welcomes industry champion Charity Craig to the team. 

The perfect blend of AE Sales and Business Development joins TonicDM. 

LOS ANGELES, CA-- (July 08, 2019) – For Immediate Release - TonicDM ( is excited to announce the addition of Charity Craig as Director of Sales.

Charity joins TonicDM with a deep history of sales in Architecture and Engineering (AE) having been responsible for managing global sales teams, strategic sales strategies and onboarding some of the industries most prestigious clients. Her commitment extends into her participation with numerous industry affiliates including the AIA, Washington Arch Foundation and Revit User Groups. She was a founding member of the AIA New York Technology Committee and received an AIA professional affiliate award for her service.      

Charity’s experience inside the AE world, coupled with her expertise in business development and sales make her the perfect addition to the TonicDM team.

"I am excited to join TonicDM at this fast growth stage.” says Charity. “TonicDM is exactly what AE companies need: an intuitive digital project information management system that is affordable for firms and provides a best–in–class solution. Quite frankly it’s a no-brainer compared to the competition."

TonicDM, the world’s most advanced Project Information Management solution built specifically for architecture and engineering, is currently experiencing rapid growth and adoption across the AE industry.   

Reg Prentice, TonicDM’s Founder and CEO states, "As the industry continues to see our incredible value proposition with Project Information Management, we are excited to welcome Charity to the Tonic team. Her experience within the AE space is invaluable in helping customers identify project information management pain points and risk exposure. Her level of expertise will further accelerate our growth and expansion.”

About TonicDM

TonicDM is a build-tech SaaS based solution that delivers project information solutions to leading companies in architecture and engineering. TonicDM helps its clients and partners build deeper project insight, manage litigation risk, and improve project profitability. For more information, please visit:


Deb Johnston +1 213-631-4414